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THE SYSTEM

Create a system for marketing success.

 

THE ‘MARKETING MISE EN PLACE’ SYSTEM

If you’re an entrepreneur or small business owner, chances are you don’t have the time you need to focus 100% on setting up detailed marketing systems that will deliver valuable results.

That’s why, after over a decade of working with entrepreneurs and small businesses to grow their companies through integrated strategic marketing, I’ve taken what works and created the “marketing mise en place” system. This system is designed to help you start your marketing from the ground up and create predictable marketing and sales systems for success.

Structured as a complete online course, this program will help you make your mark with your marketing, and includes weekly 1-hour group coaching sessions to check in on your progress and answer any question you may have along the way.

This course only opens once per year, so be sure to join the waitlist to find out the next time we launch!

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Need help now? Schedule a consult to assess your current marketing needs and start setting up your marketing systems now with personalized one-on-one support.


‘MARKETING MISE EN PLACE’ COURSE OUTLINE

Lesson 1: Why Marketing is important for growth and how setting up systems will save you time and money.

Lesson 2: Marketing Mise En Place. An overview of all the systems and tools you need to get started on your marketing journey.

Lesson 3: Your tech stack. A deep dive of all the programs and tools you need in order to create a systematic selling machine, and how to use them. This includes Squarespace, Zapier, Infusionsoft, Mailchimp, Calendly, Typeform, Hootsesuite, Google Analytics, and Gmail.

Lesson 4: Website Architecture. How to build a website that educates, excites and converts.

Lesson 5: Quizzes and Assessments. Crafting the perfect lead nurturing campaign to help better understand your audience and grow your list organically.

Lesson 6: Email Marketing. Engaging with prospects once they’re in your system to help solve their problems.

Lesson 7: Blogging. Creating ongoing content for search engine optimization to help your prospects and customers find you.

Lesson 8: Social Media. Setting up your social media channels, creating a content plan and making your first post.

Lesson 9: Pricing and Positioning. Deciding what to charge and why you’re worth it.

Lesson 10: Facebook Ads. Setting up and running a Facebook ad campaign and assessing success with KPIs.

Lesson 11: Adwords. Setting up and running an Adwords Search and GDN campaign, and assessing success with KPIs.

Lesson 12: Analytics. A foundation for assessing success.

Lesson 13: Promotions and Offers. From holidays, to tripwires, flash sales, cross-sells, up-sells, you’ll master the art of promotions.

Lesson 14: Competition and Trends. Keeping an eye on your competition to stay competitive and differentiate, while learning from their mistakes. 

Lesson 15: Time and Project Management. Principled and programs that will help you stay on track and track your progress.